OEM vs Aftermarket Parts Stay Alive
Hyundai OEM vs Aftermarket Parts Campaign, Factory OEM vs Aftermarket Parts STAY ALIVE! following Congress’s PARTS act Hearing. Hyundai has launched a new email and video campaign, showing why OEM vs Aftermarket Parts for Safety Reasons.
Hyundai has joined the fight like many other manufacturers:
This fight is not only about the safety of the A/M parts used, but the promise to return your vehicle to pre-accident condition. You did not purchase your new car with replica parts.
If you owned a Rolex Daytona that was in the same accident as your car; the crystal was broken and the movement was not accurate anymore. Your jeweler says yes its repairable, you are ecstatic and filled with glee and he says I found an A/M crystal and some replica parts! Wait, this is the Daytona Rolex that Eric Clapton bought new in 1971. Would you accept aftermarket or replica parts in your watch? Then why would you accept them in your vehicle?
OEM vs Aftermarket Parts
OEM parts are designed, installed and tested by the manufacturer for safety and held to the high tolerances and quality that only the manufacturer can deliver. Safety is everything. Would you trust that watch crystal next time you went diving?
Would you trust an Aftermarket part to protect your FAMILY in an accident?
Anything other than new or recycled airbags (themselves controversial) are illegal, and counterfeit airbags have been recognized as a threat by the NHTSA, according to this 2012 Edmunds piece which does a nice job summing up the issue.
Other OEMs have focused on how airbag timing or crash-energy direction can be thrown off by a non-OEM part, such as a component on a bumper assembly. Factory OEM vs Aftermarket Parts
“Counterfeit Hyundai parts have been a growing problem over the last 30 years,” Hyundai customer satisfaction Executive Vice President Frank Ferrara said in a statement Wednesday. “Customers would see short-term savings after their vehicle was repaired, not even aware that non-Hyundai parts were used to bring these repair costs down. Short-term savings can have adverse long-term implications on the vehicle and passengers, which ultimately ends up costing more. Consumer awareness is essential to addressing this issue and is willing to do its part. The more people who understand the dangers behind using non-Hyundai components and see the benefits of purchasing original parts, the less likely they are to suffer severe consequences and lose value on their car. Safety and trust are paramount to our brand, which is why we are launching this campaign to encourage everyone to purchase original parts, every time.” Factory OEM vs Aftermarket Parts
Hyundai also plugged its own repair network, the Hyundai Recognized Collision Repair Center program launched last year with Assured Performance.
Its Consumer Awareness site now has a locator tool to find Hyundai certified shops.
“Simply ask your collision repair center if they’re a Hyundai Recognized Collision Repair Center,” it states on its Consumer Awareness website. “These centers have been factory-certified as having the right facility, training, equipment and tools to properly repair your vehicle with Hyundai Genuine Parts.”
Customers still might not have a choice outside of going out of pocket. Apparently, not many read their insurance fine print, which allows the insurer to mandate non-OEM parts.
“Unfortunately, many customers tell us they are not aware that anything other than Hyundai Genuine Parts would be used to repair their vehicle after a collision,” Hyundai wrote in a brochure available on the consumer site.
Hyundai encourages drivers to ask for an insurance rider mandating non-OEM parts and to request them as well during the repair.
While not outright criticizing insurer direct repair network shops, notes their existence but advises drivers to shop around and ask their dealership and family and friends for recommendations, too.
The campaign was the third to support collision repairers, dealerships and owners, the OEM wrote. It follows the repair network and the 2014 launch of the Hyundai Go Genuine Collision Conquest program.